about us

seduce yourself

Our mission: your hair’s wellbeing

Our mission is to create the best treatments for your locks. We are firmly committed to this goal, as well as offering Made in Italy quality for authentic hair elixirs, formulated to translate your needs into the universal language of beauty and wellbeing.

first

point

professional products

Permanent colours, colour removers and cosmetic products to add texture, cleanse and enhance different hair types: the variety of our product range is able to support the creative ambitions of professional stylists who are used to thinking outside the box and who are looking to feed their creativity and passion through new possibilities of artistic expression.

first

point

professional products

Permanent colours, colour removers and cosmetic products to add texture, cleanse and enhance different hair types: the variety of our product range is able to support the creative ambitions of professional stylists who are used to thinking outside the box and who are looking to feed their creativity and passion through new possibilities of artistic expression.

inclusive performance

We want to offer accessibility and innovation, while fully respecting the hair’s wellbeing. Why? Because today, more than ever, customer satisfaction is about experiencing high-performance treatments that result in a premium-quality technical service. Based on research by Parisienne Italia, Allwaves is the brand dedicated to your hair, offering cutting-edge beauty that is within everyone’s reach.

second

point

second

point

inclusive performance

We want to offer accessibility and innovation, while fully respecting the hair’s wellbeing. Why? Because today, more than ever, customer satisfaction is about experiencing high-performance treatments that result in a premium-quality technical service. Based on research by Parisienne Italia, Allwaves is the brand dedicated to your hair, offering cutting-edge beauty that is within everyone’s reach.

third

point

iconic styles

Unleash your hair’s natural beauty and indulge it with style! Because your hair is like you: unique. This is why Allwaves supports your style needs with professional and retail products, as well as innovative ranges for styling and finishing, all designed to enhance your style creations day after day.

third

point

iconic styles

Unleash your hair’s natural beauty and indulge it with style! Because your hair is like you: unique. This is why Allwaves supports your style needs with professional and retail products, as well as innovative ranges for styling and finishing, all designed to enhance your style creations day after day.